The Red Earth Clay Project is a craft empowerment business initiative of the Department of Studio Arts [Ceramic Design] at the Nelson Mandela Metro University. Through the establishment of a functional business unit and small production facility the ceramic design students’ educational
process is placed into a real-world context.

Through the Red Earth Clay Project the students’ skills support the growth of a viable craft industry based on sound entrepreneurship through an experiential training programme which prepares them for effective participation in the business sector when they graduate.